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Our Sustainability Story at Lioness by TF

At Lioness by TF, sustainability is more than just a buzzword—it’s a journey that is deeply
personal to me. From the moment I envisioned this brand, I knew I wanted to build
something that not only empowered women but also respected the planet. Despite the
numerous voices that tried to dissuade me, insisting it would be too difficult or too costly, I
stayed true to my vision of creating fashion that was both beautiful and responsible.


One of the first steps I took was, designing sourcing and producing our collections right here
in the UK, despite the challenges, is a conscious decision to reduce our carbon footprint.
Many advised against it, urging me to consider cheaper options overseas. But I stood my
ground, determined to keep our production local, transparent, and accountable.


We go the extra mile by sourcing a lot of our fabrics from sustainability-certified companies,
ensuring that a considerable amount of textile we use is Oeko-Tex certified and aligns with
our values as well as partnering with B-Corp retailers like Wolf and Badger, who share the
same commitment to sustainability and ethics.


I still remember my first visit to one of our partner factories—something I’ll never forget. It
wasn’t just about the clothes; it was about the people. The atmosphere was warm and
familial. Workers took regular tea and lunch breaks, sitting together, laughing, and sharing
food from different cultures. I was offered dates, samosas, and all sorts of delightful food, and
it struck me how happy they seemed. Watching the camaraderie and respect among the team
reaffirmed that I had made the right choice. Ethical production means more than just paying
fair wages; it’s about creating environments where people feel valued and respected.


Sustainability is a continuous journey for Lioness by TF, and while we are proud of how far
we’ve come, we know there’s always more to be done. Every day, we take new steps
forward—whether it’s finding innovative ways to reduce waste or sourcing even more
sustainable materials, our commitment remains unwavering.


But our mission doesn’t stop at creating ethical fashion. I believe in giving back to women,
empowering them to be truly limitless. That’s why we actively support women and girls
living in slums in Lagos, Nigeria. Through mentorship, educational programs, and resources,
we aim to uplift these women and girls, helping them realize their potential in life and in
business.


At Lioness by TF, fashion is a powerful tool for change. We are creating pieces that inspire
confidence and style, while making a positive impact on the world—one garment at a time.
Together, we are fashioning a future that’s both elegant and sustainable.
– TF